Word: bartonized
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Manhattan's McCann-Erickson had total billings of $106 million in 1953, according to Advertising Age, making it the fourth U.S. ad agency to top $100 million. J. Walter Thompson hit the $100 million mark in 1947, was joined by Young & Rubicam and Batten, Barton, Durstine & Osborn...
...FLORENCE BARTON Pullman, Wash...
CAMPBELL Soup has taken its $8,000,000-a-year soup advertising account away from Philadelphia's Ward Wheelock Co. (total 1953 business: $10,200,000) after 45 years with the firm and its predecessor. Its new agency: Manhattan's Batten, Barton, Durstine & Osborne (total 1953 business: $137,500,000). Reason, says Campbell: it wants a new kind...
...PAUL BARTON...
Also nominated for Overseers' posts are Meyer Kestnbaum '18, Chicago, President of Hart, Schaffner, and Marx; Francis W. Hatch '19, Boston, Vice President and Director of the advertising firm of Batten, Barton, Durstine, and Osborn, Inc.; Abbott L. Mills, Jr. '20, Washington, D.C., Member of the Board of Governors of the Federal Reserve System; J. Edward Lumbard '22, New York City, United States Attorney for the Southern District of New York; Philip H. Theopold '25, Boston, member of the real estate firm of Minot, De Blois, and Maddison; and David Rockefeller '36, New York City, Vice President of the Chase...