Word: bartonized
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...mutual hatred, energetically sabotaged each other. Racket-Buster Dewey went over to the pros, began acting and talking like one, finally lost the GOPresidential nomination to a man with an amateur status-Wendell Willkie. Among the key men in the Willkie fight at Philadelphia were Messrs. Simpson and Barton, who allowed they knew a fighting amateur when they...
...Barton's name was timidly mentioned. The bosses smiled patiently, tolerantly. Mr. Barton was a fine man, they agreed, but he would never do. Too charming, too intelligent, too able, too many ideas, too much Simpson, too amateurish...
They had decided Mr. Barton would never do. They planned the ticket-only Dewey men. At noon that day came a message from the Republican National Committee's Executive Assistant John Hamilton. Willkie wants Barton. The meeting did not take the message too seriously. Then two more messages came. The G. 0. P. bosses grew worried. Perhaps Willkie meant it. They got in touch with a Willkie associate. Had Willkie really sent such a message? He had. There was consternation. But gloomily they agreed: if Willkie wanted Barton, Barton it must be. Composing their faces to exude radiant good...
Redhaired, blue-eyed Bruce Barton, 54-year-old advertising tycoon, made millions selling Americans on reading (Dr. Eliot's Five-Foot Shelf); on clean collars (Cluett-Peabody collar ads); on shaving (Gillette); on working (Alexander Hamilton Institute); on Jesus and the Bible (The Man Nobody Knows, The Book Nobody Knows). Barton, a born preacher and sloganeer, a superb luncheon-club speaker, son of a Tennessee clergyman, implemented his creed of service by fighting his way into Congress in 1938 as an amateur from Manhattan's only Republican district-the Silk-Stocking Seventeenth, compounded of Park Avenue and nearby...
Next day, in accord with the bosses' announcement, Bruce Barton was nominated for the Senate. The demonstration for him from the aggrieved pros was pathetically feeble, but Tom Dewey, in an atmosphere of sportsmanship, revived the convention into fighting mood with a cutlass-sharp, partisan speech...