Word: bartonized
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...This week the State Department made public a list of 106 registrants, mostly innocuous advertising and publicity agents hired for legitimate trade boosting. Examples: Batten, Barton, Durstine, & Osborn (Dunlop Tires), J. Walter Thompson (Guinness Stout), branch offices of European steamship lines. A Manhattan public relations specialist, Hamilton Wright, reported drawing $2,000 a month from Egypt, $1,000 from Czechoslovakia, $1,250 from Italy (some of his advertising had been placed through a firm in which Presidential Son Elliott had been a partner). Rev. Dr. Alexander Cairns of Bloomfield, N. J. deposed that in seven months he had delivered...
Representative Bruce Barton, famed adman-into-politician who conceives that at present his most useful function is as articulator of his party's ideas, hung a national backdrop for Nominee Dewey with a speech about the New Deal's shortcomings and how Republicans would mend them. "The next national campaign," he key noted, "will not be fought between a liberal party and a reactionary party. There is no place in America for a reactionary party. The next national campaign will be between a Republican liberal party and a Democratic radical party...
...Addressing some Young Republicans last June, Representative Bruce Barton held up Tommy Corcoran as a model of industry for Young Republicans to emulate if they want to save their party. "It can be said truthfully of him," said Mr. Barton, "as was said by a contemporary of Sir Walter Raleigh: 'I know that he can toil terribly...
...From his own profession, advertising, came the first nomination of Representative Bruce Barton of Manhattan for President of the U. S. In Advertising & Selling, Publicist Harford Powel quoted Mr. Barton's vigorous advice to Indiana's Republican State Convention that Republicans must again win the confidence of all classes of people (TIME. July 11). Said Publicist Powel: "He is the only man in politics with a radio voice that you could back against the voice of President Roosevelt. . . . The grand strategy, if you want to beat the New Deal, is to find a man who can deserve...
...advertising space in the college yearbook for $2,000, promptly resold the space for $7,000. In 1930, when he was down to the last $9 of this fat profit, he arrived in Manhattan to hunt a job. Though modest, soft-spoken Douglas Leigh hoped to work for Batten, Barton, Durstine & Osborn. he was unsuccessful, instead landed a job with General Outdoor Advertising Co., Inc., for which in three years' time he became a top-notch salesman. But dis gruntled by a long string of Depression salary cuts, he quit the job in 1933, sold his old Ford...