Word: bartonized
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...interceptions helped preserve the shutout for Harvard. At the start of the second quarter Yale drove 50 yards to the Crimson 17-yd. line. The drive ended abruptly, however, when Dan Barton picked off an errant pass from Eli quarterback John Neville...
...economy, turned up smartly in June, and housing began to show signs of renewed life in July. For many professional investors, the most convincing buy signal came in early July, when it turned out that second-quarter corporate profits had declined by a less-than-expected 9%. Says Barton Biggs, a managing partner at the Morgan Stanley & Co. investment banking firm: "The market is tracking a classic recession pattern. In general the best gains have come after the worst decline in corporate earnings...
...impressed by a letter from Reader Mary C. Barton Rice [July 7], who suggested that we help those families/individuals trapped in the ghettos of our cities and treat them in much the same way that we do foreign refugees-by sponsoring and relocating them and helping them to become productive members of our society. Her suggestion seems so simple and obviously correct that I wondered why it never occurred...
...many advertisers say that they detect a more subtle, almost schizophrenic attitude among consumers. E.E. Norris, executive vice president of the Manhattan ad agency Batten, Barton, Durstine & Osborn, has nicknamed this the "splurge or scrimp" mentality. He argues that today's consumers are willing to spend heavily on goods and services that they value highly either for their ego satisfaction or convenience, such as Gucci shoes or Cuisinarts. But on products that they do not value so much, buyers are cutting corners. The extreme example: the Mercedes owner who wears K Mart clothes. Says Norris: "The consumer would rather...
...surprisingly, admen tell their clients that spending is just as important today as in better times. For example, they warn against cost-cutting measures that result in cheaper-looking ads. Batten, Barton, Durstine & Osborn claims that years invested in building a product's "quality image" can be wiped out by low-budget advertising. A study published in the January-February issue of the Harvard Business Review, written by Nariman Dhalla, chief economist of J. Walter Thompson, showed that companies that raised ad budgets during the 1973-75 recession "chalked up higher shares in their industries and increased their sales...