Word: barts
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Dates: during 1990-1999
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...Bart Simpson is an underachiever--"and proud of it," as a million T shirts read, back when The Simpsons began its run on Fox and he was the first fad of the '90s. Remember "Eat my shorts"? Recall "Cowabunga" and "Ay, caramba"? His fame skyrocketed in no time; burnout was virtually assured...
Next to him, Bart Veldkamp, who'd managed to break the Dutch monopoly only by switching nationality to become the Belgian team, said, "I was born in Holland, I skate for Belgium. But if you are looking at the moon and ask, 'Where do you come from?' I come from Earth...
...culture's most powerful critic was taking his shot. On the Oct. 19 episode of The Simpsons, Bart walked up to the blackboard and, in his signature scrawl, covered it with the phrase, "I no longer want my MTV." Meanwhile, the MTV-Hater's Page Website offered a chat for "all those who are sick of MTV's mass of nonmusic-related programming." Even the demographically challenged Howard Stern, whose own audience is more Pat Benatar than Puff Daddy, realized he could score easy points by harping on the service's lack of videos. Yet despite the welling demand...
This fall the cable channel took a deep breath and gave Bart what he wanted. Quick cuts, vapid veejays, silly game shows, Singled Out, the beach house--gone. In their place, the channel refocused its programming on music and news; showcased interviews with musicians broadcast live from a studio overlooking Times Square; and hired a new cast of serious, rock-minded jocks. To oversee the changes, it brought in Brian Graden, 34, the former Fox executive who commissioned the famously crude Christmas cartoon that became Comedy Central's hit, South Park. "There's more value on talent and substance...
...pilot by John Woo; and Band of Spies, a comedy about CIA agents who go deep cover in a rock band. Hey, it could work, in a weird James-Bond-meets-anthrax, teenage-boy kind of way. Though more videos might be a safer way to shut Bart up for a while...