Word: barts
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Last spring, Andrew T. Starr '91-93 saw the obstreperous face of Bart Simpson in a place it didn't belong...
...wrote to the house committee, telling it to stop selling the contraband Bart-wear, and the house was left with 130 unsellable shirts and a $900 loss...
...Kids comic books. So it's built in. People are going to think I'm a genius. But it doesn't take a genius to see what the marketing potential is." There must, inevitably, be a Biscuit T shirt. Perhaps even a Biscuit biscuit. Maybe Bart Simpson could be persuaded to do an endorsement. One good profit center deserves another...
Like Madonna and Milli Vanilli, like Paula Abdul and, yes, even like Bart Simpson, the New Kids are a phenomenon whose unapologetic commerciality is part of their appeal. They are good movers and slick singers, and they drive their mostly preteen female fans into genteel frenzies. But their success can't be separated from their impact; it's part of the pop machine's new mystique. Is it real, or is it marketing...
...contends Mets general manager Frank Cashen. "But I can't get you ten to 15 people who can communicate with 25 ballplayers." Cashen looks like a genius for his decision to replace Johnson with third-base coach Buddy Harrelson. In the ensuing six weeks the Mets have gone from Bart Simpson underachievers to the Shea-hey kids, winning 70% of their games, including a streak of eleven in a row. "This is a real team now," Harrelson says with pride. "They think as a team and act as a team. It's not me, it's the whole situation...