Word: baruch
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What's Cooking at Oudjda? It was as American as corn. Captain Andre Baruch, announcer (once of NBC and CBS), opened with: "Well, let's see what's cooking at Oudjda." Oudjda (pronounced ooj-dah'), which is in Morocco, came in: "Greetings, gang! This is Sergeant Dick Weston, the old Musical Message Sender in Oudjda, getting ready to read those requests and deliver with the music." A pair of privates wanted a Bea Wain recording of God Bless the Child for some of their buddies "now in parts unknown." They got it. A sergeant requested Tommy...
Sirs: The dogmatism of Bernard Baruch (TIME, June 28) on the proposition that two plus two equals four reminds me of the late dynamic Thomas Balmer. . . . When he was Western representative of the Butterick Publishing Co. (Delineator), 40 years ago, and I was a budding young advertising man from Honolulu, he took me to lunch in Chicago. While waiting for the English mutton chops at St. Hubert's Inn, he popped the question, "How many are two and two?" I baruchly gave the answer, "Four, of course." "Young man." he sternly corrected, "you will never succeed in advertising until...
...BARUCH, the name . . . of a character in the Old Testament, associated with the prophet Jeremiah, and described as his secretary and spokesman . . . the Book of Baruch . . . consists of several parts, which cohere so badly that we are obliged to assume plurality of authorship...
...standards, U.S. mobilization in 1918 was far from total war: the nation spent $35,000,000,000 in all of World War I v. an estimated $106,000,000,000 this year alone. Yet the industrial achievements under Baruch were near-miracles at the time. They awed the Germans, as the Junkers confessed in postwar memoirs...
After the war, Bernie Baruch went back to finance-this time as a creative investor. He made money during the '20s, quietly liquidated his investments before the 1929 crash. He went on serving as unofficial adviser to Presidents: Harding, Coolidge, Hoover. Under Franklin Roosevelt he has been a mother lode of fact and theory to the Administration-as well as its severest friendly critic...