Word: barucher
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...BARUCH (784 pp.)-Margaret L. Coit-Houghton Mifflin...
Pulitzer Prizewinning Biographer Margaret Coit (John C. Calhoun) has entered the supply-and-demand cycle of Baruch books at the critical phase where supply becomes glut. The truth is that the wily old (87) speculator has cornered the market with Baruch: My Own Story (TIME, Aug. ig), which has a grip on the No. 1 nonfiction spot of national bestseller lists. The first half of Mr. Baruch (Book-of-the-Month Club choice for December) is a blurred carbon copy of Baruch's own book, concerned mainly with his South Carolina boyhood and his stock market coups. Biographer Coit...
Biographer Coit tells in full and flattering detail the nature of Baruch's services to the U.S. from his days as "czar"' of Woodrow Wilson's War Industries Board to the days when he presented to the U.N. the U.S.'s "Baruch Plan" for control of atomic energy. She also uses Baruch as a peg on which to hang gratuitous, chapter-length histories of Woodrow Wilson's Administration, World Wars I and II. the Roaring Twenties, the Depression, etc. Standing at the cribside of modern history, Author Coit is footnotoriously conscientious...
After $3,200,000, What "Good"? At 32, Baruch had amassed $100,000 for every year of his life, and his father jolted his vanity by asking what "good" he intended doing with his millions. For the time being, Baruch was content merely to enjoy the colorful company his money helped him keep, including John W. ("Bet a Million") Gates and Diamond Jim Brady. Seeking an oasis of sanity more like the pastoral simplicity of his childhood, Baruch bought Hobcaw Barony, a historic, 17,000-acre parcel of land in his native South Carolina just north of Charleston. Hobcaw...
From his years as a stock-market speculator, Baruch feels that he gleaned something more valuable than gold, a kind of golden mean of inspired common sense: "Whatever men attempt, they seem driven to try to overdo. When hopes are soaring, I always repeat to myself, 'Two and two still make four, and no one has ever invented a way of getting something for nothing.' When the outlook is steeped in pessimism I remind myself, 'Two and two still make four, and you can't keep mankind down for long...