Word: bascom
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Dates: during 1960-1969
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Neatly arrayed in graveyard rows, the 435 thin white crosses ranged down the sloping mall in front of Bascom Hall, the University of Wisconsin's main administration building. All through the rainy afternoon a cortege of mock mourners shuffled past. As they marched slowly up the hill, past a sign reading BASCOM MEMORIAL CEMETERY, CLASS OF 1968, the solemn students chanted: "Pray for the dead and the dead will pray for you; pray for the dead...
When WBZ Station Manager Perry B. Bascom complained this week to a B.U. official that the Freedom Machine was being used to push drugs on the air, T was unmoved. He responded that the charge was ridiculous. "I've been getting people away from drugs," he said, "and into themselves...
...Bascom, whose job it is to coordinate and supervise the entire radio operation, typifies WBZ's search for identity. When I referred to WBZ as a rock 'n' roll station, he told me, "You know, a lot of us hesitate to use the words rock 'n' roll. There's an image stigma attached to it. A lot1
...accident. Rock 'n' roll stations can choose a philosophy and maintain it just as consistently as can any other medium, an almost self-evident observation to anyone who has seriously compared, for example, WBZ and WMEX. "A station can't operate without objectives," Perry B. Bascom, WBZ's general manager, has said. Other rock 'n' roll stations have been known to choose a name for a disc jockey to keep the same name for years, no matter how many new disc jockeys occupy that time slot. Such a practice is unthinkable for WBZ--the idea of another disc jockey calling...
...more common on Madison Avenue than the critics are the admen who testily resent inside or outside criticism of their trade. "The eggheads dislike businessmen, the eggheads dislike advertising," snorts Rosser Reeves, chairman of hard-sell Ted Bates & Co. Says Walter Guild, president of San Francisco's Guild, Bascom & Bonfigli, the ad agency for the Kennedy election campaign: "If Toynbee wants to make his own toothpaste and his wife wants to sew her own brassières. O.K. He's just using advertising as a focal point to criticize our entire economic system...