Word: bascom
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...more common on Madison Avenue than the critics are the admen who testily resent inside or outside criticism of their trade. "The eggheads dislike businessmen, the eggheads dislike advertising," snorts Rosser Reeves, chairman of hard-sell Ted Bates & Co. Says Walter Guild, president of San Francisco's Guild, Bascom & Bonfigli, the ad agency for the Kennedy election campaign: "If Toynbee wants to make his own toothpaste and his wife wants to sew her own brassières. O.K. He's just using advertising as a focal point to criticize our entire economic system...
...majority of the artists are nameless, too, but from those who can be identified, historians have put together a picture of an ingenious lot. Jolly "Aunt Ruth" Bascom of Gill, Mass, liked to produce portraits by standing a subject against the light, tracing out the silhouette, and then filling in the face later...
...Francisco the youthful (ten years old) advertising firm of Guild, Bascom & Bonfigli fearlessly accepted a new account: for a 15% fee, G.B.& B. agreed to handle all of the Democratic Party's advertising and pressagentry during the 1960 national campaign. The California firm's acceptance marked the end of a long search by National Democratic Chairman Paul Butler, who had already been turned down by major ad agencies in Manhattan -because, so he said, they were fearful of offending big Republican customers...
...been held at Washington cocktail parties with a two-member quorum. Typical agenda item: how to tow Antarctic icebergs north and melt them to irrigate Southern California. But in science the impractical can turn practical overnight with a little cash behind it. In Scientific American this week, Geologist Willard Bascom published the first full report of a onetime AMSOC daydream, which is now backed by the National Science Foundation: to drill a hole right down through the earth's crust to its hidden interior...
Primordial Face. Cuss I has already drilled sample wells off California in water 1,500 ft. deep. Drilling in three miles of water would be harder, but Geologist Bascom thinks it can be done. So do the Russians, who claim to have drilling equipment just as good, and are apparently trying to beat AMSOC to the Moho...