Word: base
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Although the stated aim of the movie ads is to reach the 19-26 year olds, who dominate the Sex and the City fan base, the ad also will be shown in theaters playing movies like You Don't Mess with the Zohan and The Incredible Hulk raising speculation that young boys may be a target. Merck has acknowledged it is testing Gardasil on boys and young men who can carry the HPV virus with an eye to seeking FDA approval...
...improve upon the original. We tried to lower everybody's expectations, frankly, tried to set the bar within reason, because there was no way I was going to recreate anything close to what Ricky Gervais did. So I tried to take that pressure off of myself, and just base [Michael Scott] on the essence of the character that [Gervais] created and do the best that I could within those parameters...
...invaded Afghanistan in 1979, but were never fully able to conquer the Arghandab district, which remained an outpost of mujahedin defiance. Its shady groves, raisin-drying barns and deep irrigation canals provide excellent cover for fighters. Kandahar residents worry that the militants could use the Arghandab district as a base for an attack on the city itself, in an attempt to regain their former power base. "Arghandab is a strategic district, which the Taliban can use to threaten Kandahar," says former police chief Khan Mohammad. The Taliban have taken every village in the area except for the main town...
...Brownstein, in his exceptionally lucid book about the state of our politics, The Second Civil War, noted that Bush's presidency relied so narrowly on its conservative base that he lost the ability to do any deals with Democrats when his base refused to support him. The "base-first" strategy got him narrowly reelected in 2004, but shut down his legislative agenda when his second term began. The short-sighted strategy is what killed his Social Security plan in 2005 and, Brownstein points out, doomed his second effort to reform immigration...
...hurt, in a year when gasoline prices and financial jitters have moved past the Iraq war to the top of voter concerns, to look for a sidekick who is more comfortable than McCain is with economic policy. It may well turn out to be someone about whom the conservative base, which is a little leery of McCain, is more enthusiastic. Some possibilities the two might want to consider as hedges against their shortcomings: McCain could pick Romney or Pawlenty, both of whom have executive experience and relative youth, or perhaps an economic-policy expert like former Ohio Congressman Rob Portman...