Word: basely
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Dates: during 2000-2009
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Candy may be in the pipeline for her 35-year-old company, Fu Kee Food Co. But gourmet sauces sold under the brand name Yuan's, www.i-ho-yuan.com, are what have earned Tsang a fanatical fan base from Hong Kong to Amsterdam. A 125-ml bottle of Yuan's soy sauce retails for $21 - the most expensive in the world, Tsang brags. "Why is it so expensive?" she asks. "Because it's an ancient Chinese recipe, and no one can steal it because it's in my head." (See pictures of Hong Kong...
...consumer experts. "According to various research findings, a company will have a tough time increasing prices once they've lowered them," says C.W. Park, a marketing professor at the University of Southern California and editor of the Journal of Consumer Psychology. "Shoppers start to think the discounts are the base prices, and you risk alienating the shoppers if you raise them. Logically, you'd think that consumers would appreciate the lower prices and be understanding when they go back up. It doesn't always work that...
...Mahmoud Ahmadinejad, in a race that Karroubi later alleged was rigged. After his defeat in 2005, he remained on the offensive, forming a political party and newspaper to challenge Ahmadinejad. Now that Karroubi finds himself on the bitter end of yet another contested election, he's using that political base to chart a course separate from that of the rest of Iran's reformist opposition. (Read "A Familiar Face to Challenge Ahmadinejad...
...country. The climate of fear was measurable in degrees depending on what part of Afghanistan you were in: higher across the Taliban's southern stronghold, where threats of violence in cities like Kandahar were punctuated by sporadic attacks; and less so toward the center and north, the base of President Karzai's top challenger, Abdullah Abdullah, the former foreign minister. (Watch a video about Abdullah Abdullah...
...forewarned residents that their fingers would be cut off if they dared to participate. Many still braved the threat, but observers suggested that voter turnout there was perhaps as much as 40% lower than 2004 elections - a potential setback for President Karzai, an ethnic Pashtun counting on his southern base. (Read a story about the warlord who is key to Karzai's victory...