Word: basement
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Dates: during 1920-1929
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...Emerson Fosdick, curly-headed, fat-cheeked, dynamic pastor of Manhattan's Park Avenue Baptist Church. Last week he made one of the direct, unequivocal remarks which distinguish him from so many divines, which make the overflow of his congregations willing to listen to him by radio in the basement of his church in order to earn admission to regular upstairs pews on the following Sunday (TIME...
...14th St. and Sixth Avenue) embodied present Macy policies of a cash business and "odd" prices (9¢ and 18¢ rather than 10¢ and 20¢). In 1874 Lazarus Straus, who had come to the U. S. as a refugee after the German revolution of 1848, leased part of Macy's basement and opened a crockery store. Captain Macy died in 1877, and until 1888 junior partners carried on the business. In 1888 control passed to Nathan and Isidor Straus, sons of Lazarus Straus, and in 1902 Macy's moved to its present Herald Square location. Mr. and Mrs. Isidor Straus went...
Nationally famed is Edward Albert Filene, originator of the Bargain Basement, president of Boston's William Filene's Sons Co., prolific publicist. Not so well known is his brother, Abraham Lincoln Filene, Board Chairman and General Manager of the Filene company. Last week, however, the brothers disagreed and Brother Abraham emerged...
...best merchandising idea of Edward Albert Filene was probably the Bargain Basement, which, first known as Filene's Folly, has since been widely copied. Basement merchandise was sold on the plan of reducing the price for every week that the goods remained unpurchased. Thus a dress might have a first price of $25, and, if not sold at this figure, go down to $22, to $20. to $18 until someone finally bought it. Many a thrifty Boston housewife, eyeing some Basement article, would stand torn with indecision, balancing her chance of waiting another week and getting a lower price...
...third floor will be devoted to the use of the Psychology Department which has long been cramped in its present quarters and feels the need of added laboratory and research equipment. Rumors that space to provide for the demands of the University Police, now situated in the basement of Harvard Hall along with miscellaneous branches of the Maintenance Department, lawn mowers, paint brushes, hoes, rakes, and what you will, would be found in the newly renovated building were yesterday dispelled...