Word: baseness
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Dates: during 1940-1949
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...magazine industry buzzing, the Journal-impelled by a dip in circulation-cut its ad rates 5%. It offered advertisers rebates on several 1948 issues that had not delivered all the circulation expected. It was the first cut by a major magazine since the depression. Though Curtis magazines base their rates on the estimated circulation for six months ahead but do not guarantee the estimate, the Journal felt a "moral obligation" to cancel most of the 7½% rate increase that had helped make its October issue so rich (TIME...
...their circulation.) Most circulations were up a shade, and none had lost more than 90,000 in the first half of 1948. It was the ups & downs of newsstand sales that had hit the Ladies' Home Journal: its average sale for the six-month period was above its base of 4,500,000, but the April, May and June issues had fallen below it. So now the base was being lowered to a more conservative...
...something different in mind: a continuous world traffic in ideas. For such foreign scholars as Denmark's Bohr and Britain's Dirac and Toynbee, Oppenheimer hoped to work out periodic repeat performances, so that they would never wholly lose touch either with the U.S. or with home base. Said Oppenheimer: "The best way to send information is to wrap it up in a person...
PLAINFIELD, N.J., Nov. 5--"If it rains, it will be wet on both sides of the line of scrimmage," Art Valpey said here tonight at the Crimson's base of operations for tomorrow's collision with Princeton. Since both teams will work from a similar formation, predicted rainfall will probably not work to either team's advantage...
Other results of the eight days' fighting were the decisive defeat of the Egyptian army (now reduced to half a dozen pockets), the encirclement of Gaza, chief Arab supply base on the coast, and the flight of the Mufti's Arab Palestine government from Gaza to a Cairo suburb, where it declared itself ready to cede "its" territory to Transjordan's King Abdullah. By routing the Egyptians and their stooge, the Mufti, the Israelis had greatly strengthened the hand of Abdullah, the one Arab leader with whom they thought they might successfully talk peace. By the same...