Word: baseness
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...same time the firm must keep hold of its core fan base while opening up new product lines. Millions still love the standard resin shoes but plenty of people despise them, too. Duerden says he receives hate mail from nonplussed members of the public; others use the website ihatecrocs.com to vent. But Crocs is confident there's a deep pool of demand for its shoes. Despite the slowdown, the firm has sold around 120 million pairs so far this year, largely to the core demographic of suburban families, across more than 100 countries...
...Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over time and have a broader base of appeal," says Clifton. (Read about Swatch's new Tokyo...
...paper featured this week on the cover of the journal entitled “Science”, the researchers reported two major findings that contributed to answering how our cells stowed three billion base pairs of DNA while maintaining access to functionally crucial segments...
...same-sex marriage in DC as yet another opportunity to use a traditional wedge issue to wage political warfare, be it to advance the prospects of progressive candidates in left-leaning districts, drive a wedge between socially conservative minorities and the sociallyliberal Democratic Party, or rile up the base of the Republican Party in advance of 2010’s midterm elections...
...McCain's work on immigration reform, told TIME he is thinking of challenging McCain in next year's GOP Senate primary. "There's a great deal of respect for John as a historical figure," Hayworth said on Oct. 5. "But he's long been at odds with the conservative base of the Republican Party and more recently with Arizonans." Hayworth cites a recent poll that found 61% of Arizona Republicans think McCain has lost touch with his party. "It's not a visceral dislike. It's just, I think, a disappointment." If Hayworth runs, he would join two other conservatives...