Word: basers
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Dates: during 1980-1989
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...spend will always be able to find agencies that will craft noxious ads, and they will be tempted to buy such ads as long as they think nastiness may succeed. Says California's Hart: "Depending on your view of human nature, you aim for a voter's baser instincts or his hopes and aspirations. These days, you find that fewer and fewer people respond to positive messages." Coelho voices hope that the failure of some of the most flagrant ads will cause negative campaigning to decline. Well, maybe, but as Coelho quickly adds, perhaps the message...