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...sales have taken off, energy-bar makers are avidly extending their brands. PowerBar has introduced PowerGel, a liquid goo for athletes who don't have time to chew. But many of the new products cater to consumers' baser instincts. Balance Bar has a new larger bar with 300 calories and more than a quarter of the saturated fat you need in a day. Even the purists at PowerBar have rolled out a better-tasting Harvest line, with twice the fat of the original. Maxwell diplomatically calls them "a recognition that people want a complete eating experience...

Author: /time Magazine | Title: More Power to You | 10/26/1998 | See Source »

...angry feminists: There is nothing wrong with single-sex institutions. Men, just like women, need to themselves. We need a place to let our baser instincts have free reign, to let go of whatever exterior polish we affect to appease female sensibilities. I find it hard to believe that the educated women of this campus do not appreciate this basic sociological (some might say biological) reality...

Author: By Noah Oppenheim, | Title: The Postures Of Punch Season | 10/9/1998 | See Source »

Sounds virtuous, but opponents of the rule say the equity argument is a smoke screen for a baser motive. They point out that transplants are down dramatically in big centers as smaller regional centers have proliferated. The University of Pittsburgh, for example, did 540 liver transplants in 1991, but only 200 last year. The cost per patient can be as high as $300,000. "You're talking millions and millions of dollars lost to those big transplant centers," says Iowa surgeon Maureen Martin...

Author: /time Magazine | Title: Transplant Tribulation | 10/5/1998 | See Source »

Incoming Radcliffe students find in their registration folders a letter from the "Alumni Committee on Undergraduate Comportment," which cites an alleged increase in contraceptive device sales and asks the female students to "restrain the baser instincts of the menfolk." The mimeographed letter is evidently a hoax. The Harvard Lampoon denies responsibility...

Author: By George T. Hill, | Title: Flashback to 1971-'72 | 6/3/1997 | See Source »

Such Kennediana can enhance appreciation of the author's world without end, but it is not required. Corsage is a self-contained tragicomedy realized in perfectly pitched prose that reveals some of the nobler and most of the baser elements in human nature. In the first of two parallel plots, a pair of practical jokes leads to the Love Nest killings. A second story line relates the daring courtship and tragic marriage of Edward and Katrina, who remarks, "It's quite uncanny what one sets in motion by being oneself." It's a point well taken throughout this tale...

Author: /time Magazine | Title: BOOKS: LIVING WITH THE ASHES | 5/13/1996 | See Source »

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