Word: basf
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...producing such goods as chemicals, appliances and textiles, which are almost identical to those of their foreign competitors-are being hurt by the rising cost of their exports. Grundig AG, a consumer electronics maker already fighting cheap Japanese products, reports a drastic drop in sales to Britain and Italy. BASF, the giant chemicals producer, is paring prices and profit margins to hold its international markets...
...BASF...
...BASF Bangor (U.S. Punta Division...
...West Germany, whose surprisingly small ($247 million) U.S. stake reflects a caution resulting from wartime confiscations, may become the biggest investor within the next decade. Hoechst, Bayer and BASF are leading a current surge of interest in manufacturing on American soil the chemical products that they now export to the U.S. The West German government, uneasy about its big trade surplus (TIME, Oct. 25), is strongly urging others to build abroad...
...biggest Farben offshoots are the Bayer, Basf (short for Badische Anilinund Sodafabrik) and Hoechst companies, which account for 95% of the total business. All have paid for their postwar reconstruction out of profits, plus some $8,000,000 in ECA loans. All made their big comebacks under the guidance of I. G. Farben oldtimers, many of whom were once staunch Nazis. Typical is the Bayer company, biggest of the group, which suffered $40 million in war damages, emerged from the war with run-down and obsolescent equipment. Like other Farben units, Bayer lost its export markets, which once accounted...