Word: bashes
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Dates: during 2000-2009
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...Leisure is spot-on in its details, though the British writer succeeds in making the city sound like the worst place in America, full of status-obsessed grifters like himself. Whether it's sneaking into Michael Jackson's Neverland Ranch or finagling his way into a studio exec bash, Ayres simultaneously spits on and revels in the all-consuming shallowness of his time and place: gargantuan SUV's, gated communities, multi-million dollar homes and hot-bodied ladies...
...narrative is laced with intimate portraits and fresh figures - did you know the resale value of a stadium's worth of tickets exceeds $500 million, or that Americans consume eight million pounds of guacamole on game day? - that enliven the organizational challenge of carrying off the world's biggest bash without a hitch. The choice to ignore the superstars on the field in favor of the game's unsung laborers is a refreshing angle, even if he seems half-ready to douse them in Gatorade. Readers' reactions will likely hinge on whether they consider the Super Bowl the apotheosis...
...secondary market. This year, with Playboy's stock down more than 70%, Hef has canceled its Super Saturday Night party. Instead, the company is sponsoring a DirectTV event; four Playmates will be on hand, compared with the 22 who showed up at last year's Playboy bash. (See the best and worst Super Bowl commercials...
...Sports Illustrated, which throws another popular bash, is also feteless this year. The magazine (which, like TIME, is owned by Time Warner) just suffered a round of job cutbacks. "In this historically challenged economy, hosting an extravaganza was not realistic," says SI spokesman Scott Novak. Nike is passing on a party. Cadillac, which has sponsored a celebrity go-kart race the past six years, also shuttered its event. Warrick Dunn and Derrick Brooks, who play for the hometown Tampa Bay Buccaneers, had scheduled a celebrity party and golf tournament for Jan. 29-30. But the event fell about...
...biggest partier on the planet, Diddy, will be in town to host a bash. Lad mag Maxim, Playboy's rival for absurd Super Bowl extravagance - its 2004 bash in Houston, "Circus Maximus," featured Ferris wheels, fortune tellers, cancan dancers and Paris Hilton - is proceeding but with half as many guests as last year. "We're not immune to what's going on," says Glenn Rosenbloom, president of the Alpha Media Group, which publishes Maxim. "But having said that, our readers love football, our advertisers love football, and so do we." The sponsors for the party, which will take place...