Word: basic
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Dates: during 1930-1939
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Giving a reverse twist to the same basic idea, Kroger Grocery & Baking Co. (5,200 stores in the midwest) approached publishers last year with the proposal: "The average chain grocery is handier to the home than the average drug store. Why not sell through us?" Alert Editor George Horace Lorimer promptly seized upon the plan for Curtis Publishing Co. Last February, Saturday Evening Post and Ladies' Home Journal were on sale in a few Kroger stores; last week in 1,459; next month in 350 more. Each magazine is rolled inside a wrapper bearing the Kroger name...
Beneath Gray's prosperity lie basic patents for pay telephone equipment, of which it is the sole manufacturer. Western Electric Co. Inc., takes the entire output, keeps Gray's plant running at capacity. A subsidiary makes locks for metres and metal manufacturers, but the telephone equipment is the major money maker...
...make contact with the revolutionists last week. In short order at Sao Paulo 2,000 youths enlisted to fight the rebels. President Washington Luis admitted that "this internal commotion is projected and directed by the governments of the states involved." He predicted that "saner elements" would prevail. Basic causes of Brazil's revolution: 1) "hard times" due to the enormous overproductions and depressed price of her chief crop, coffee; 2) the example and success of neighboring revolutions, now "catching" throughout Latin America...
...problem of reducing the weight of aircraft engines, then all water-cooled. He enlisted in the Navy as a machinist's mate, was soon commissioned ensign and assigned by the Navy Department to aeronautical research. There he evolved the radial air-cooled motor which was to be the basic pattern for today's Whirlwinds...
...feature was transferred to now-defunct Harper's Weekly under Mr. Camp's name, and in 1897 to Collier's. The fame of Camp maintained the standing of the feature. After his death in 1925 the selections were ably handled by Grantland Rice, but the basic idea was openly condemned by coaches and experts as too restrictive, bad for football. Partly as a protest against the notion of Collier's omniscience, partly as a sop to provincialism, partly because it is good reading and food for argument, innumerable syndicates and local sportwriters the country over...