Word: basic
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Dates: during 1940-1949
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...hopes in presenting this series was that other publications would devise further campaigns in advertising's behalf. For without the swift exchange of goods and news about those goods our economy would grind to a halt. It was to the wider understanding of that basic truth that TIME Inc.'s "Campaign About Advertising" was directed...
...plea for basic human rights which must belong to black as well as white, lest all Africa be driven in time toward a racial holocaust. He quoted Herero tribesmen who dreaded annexation by South Africa: "We shall be destroyed if we are incorporated." The natives preferred "the shadow of the British Crown" to the shades of South African apartheid. Respectfully, they begged for further U.N. hearings or a U.N. inquiry, and for the transfer of South West Africa to U.N. trusteeship...
...opening process began when his board started interviewing candidates for the superintendency. Most of the candidates, he found, were "more interested in soap, towels, bathrooms, ventilation, and machines for waxing floors than they were in basic subjects." When they did speak about education, "they were all stamped out of the same die, following the doctrines and dogmas of the educators" in blind obedience. What sort of education were those dogmas leading to? Smith decided that it was high time parents found out. This week, in his "primer for parents," And Madly Teach (Henry Regnery; $2), Mortimer Smith reported what...
...insistence on keeping courses "up to date," says Smith, the school has done its modern work at the expense of basic knowledge. Smith discovered schoolchildren who knew quite a bit about the organizations of the League of Nations and the United Nations ("a meaningless parroting of their elders") but had no idea, for instance, where Geneva...
...Association of School Administrators put it in its own brand of pedagoguese, education should aim not at educating "the individual in his own right to become a valuable member of society," but at preparing him "for the realization of his best self in the higher loyalty of serving the basic ideals and aims of our society...