Word: basic
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Dates: during 1960-1969
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...John Hartford-are commanding national audiences. At the same time, pop performers, including Bob Dylan and the Byrds, are gravitating closer to the country style. "With better communications, there's more exposure of country music," says Cash. "I think people go back to it to find the basic thing, the grass roots. People like my songs, for instance, because there's realism in them, unlike most songs. They have true human emotion as well as being real stories...
...chanh, or "rallier to the true national cause," spends his first six to eight weeks in a Chieu Hoi center. He is given two sets of clothing, entertained with tours, television and basic educational films, and granted $1.60 a month pocket money. The defector is also rewarded according to a fixed bounty scale for whatever he brings with him. A pistol is worth $10, an automatic rifle $62, and an 82-mm. mortar $500. One happy ex-Communist became an instant capitalist when he collected $16,000 for pointing the way to a sizable arms cache...
High Salvation. Though Hubbard claimed near-miraculous results in ridding man of his neuroses, professional psychologists condemned Dianetics as amateurish and potentially dangerous meddling with serious mental problems. Undismayed, Hubbard in 1952 announced the birth of the Church of Scientology, an "applied religious philosophy" which retained most of the basic features of Dianetics. Incorporation as a church offered several built-in advantages-notably tax exemption...
Plastic Voices. Understandably, with such a lucrative thing going, Drake tries to be as mysterious as possible about his technique. The basic rule is summed up by the promotion jingle of several of his clients - "Much More Music...
...consortium of mailorder firms, cosmetic and pet-food companies, and the newspaper supplement Family Weekly. Price: 100,000 shares of Downe stock, worth about $5,400,0000. Downe hopes to boost the Journal's circulation and ad revenue without changing either its staff or, more important, its basic philosophy-"never underestimate the power of a woman...