Word: basic
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Dates: during 1960-1969
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...expect that soon you will be publishing smoke-room stories; but if and when you do, please check with me. I believe there are only 18 basic ones-so don't overdo...
ALTHOUGH the basic structure of TIME has never changed, there is great flexibility within the format. Over the years we have added many departments and dropped others as their time passed. Stories range from 20-line shorts to two-page essays, as well as the weekly five-or six-page cover articles. Occasionally, an event is of such extraordinary importance that it demands special treatment. This week, to mark what may well be the most momentous journey since 1492, TIME tells of Apollo 11's odyssey to the moon in a 14-page Special Supplement. It is our second...
National Goals. The Senate meanwhile passed and sent to the House a measure that would permit states to reduce certain Medicaid services without risking the loss of federal aid. Under the bill, states would still be required to provide basic services: hospital and nursing-home care, outpatient treatment, preventive care for children, physicians' fees, laboratory costs and X rays. But the states would be permitted to drop coverage of dental care, prescription drugs and eyeglasses. The Senate measure will enable financially pressed states to cut burgeoning costs without abandoning their Medicaid programs altogether...
...several hundred dramatic improvements that have been achieved by a relatively new-and hotly debated -technique known as reinforcement therapy. Unlike psychiatric techniques which seek to deal with deep-seated causes of a patient's psychosis, reinforcement therapy concentrates on controlling and guiding everyday behavior. Its basic principle is that the residual signs of normality in an insane person should be encouraged by praise and applause-in effect, reinforced and taught with the help of tangible rewards...
...customer should be able to redeem the stamps where he gets them - for an extra loaf of bread at the grocery, or a tank of gas at the filling station. Powell thought that idea would appeal particularly to Negroes, many of whom could use the extra merchandise to satisfy basic needs. With that in mind, he started a black-owned business that is trying something relatively new, and the large white-owned stamp companies are watching with interest...