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Word: basic (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...busted the guidelines, which call for firms to hold price boosts half a point below the average of the increases they posted in 1976 and 1977. With Hershey, comparisons are tough because the size of its bars has changed. The company is now raising the price of its basic milk-chocolate bar from 20? to 25?, but also increasing the weight of each bar by 14%, so that the price increase on each launchable ounce is 9.3%. That, says Hershey, compares with three price boosts per ounce of bar weight of, respectively, 18.4%, 12.8% and 14.1% in the past...

Author: /time Magazine | Title: Business: Economy & Business, Nov. 20, 1978 | 11/20/1978 | See Source »

...fastest-growing U.S. ad firms, handling such heavyweights as Gillette, Heublein and Paine Webber. Erwin Wasey, a West Coast firm that joined the Interpublic fold in 1963, and Detroit-based Campbell-Ewald, a 1972 acquisition, have also prospered. The parent company decides basic policy, sets annual goals and provides central services such as legal, financial and marketing support, but the agencies are left to fight for clients on their own. Says SSC&B President Alfred J. Seaman: "If we had a new business prospect, I would want us to compete just as hard against McCann-Erick-son and Campbell-Ewald...

Author: /time Magazine | Title: Business: Merger on Madison Avenue | 11/20/1978 | See Source »

...black housemaids live in the servants' quarters that must by law be attached to every house in white zones; a few waiters work inside Pretoria until just before the last buses go out to the black townships. But, for the most part, nighttime Pretoria seems to have accomplished the basic aim of apartheid: complete separation of the races. At night, when workers are no longer needed, the blacks disappear, leaving the wealth of the city proper to their white employers...

Author: NO WRITER ATTRIBUTED | Title: Life in South Africa: An Outsider Goes Inside | 11/18/1978 | See Source »

...Board of Tutors (including graduate students and junior faculty), and the meetings of the senior faculty affiliated with the concentration. Teaching assignments may also vary somewhat, often depending on the number of introductory courses a department offers. In departments with a greater need for personnel to teach basic courses, many junior faculty cannot spend as much time teaching in their specialized area of interest...

Author: By Susand D. Chira, | Title: Standing Room Only | 11/16/1978 | See Source »

...intermediate steps the cell employs in translating the DNA code--for 22 years. Whereas Gilbert has a definite medical goal pushing him on, Doty must stab in the dark and hope to come up with a lead which will help scientists to understand this most basic of cellular processes...

Author: By Daniel Gil, | Title: A Scientific Race: Recombining DNA | 11/14/1978 | See Source »

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