Word: basic
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Dates: during 1990-1999
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...Johnson at Fidelity Investments and discount broker Charles Schwab, to name two--who over the course of the next 40 years helped push Wall Street and Main Street closer together. Yet for all their innovations, they remain at bottom Merrill's heirs. Their modern investing mantra is the same basic message he preached so many years ago-- that people should invest for the long haul; that they should have a clear understanding of the companies they are buying; that despite the hair-raising ups and downs, stocks have historically outperformed every other form of investment. Today the stock market...
Sure. You bet. It sounded plausible, for if anyone seemed entitled to late-in-life contentment it was Walt Disney. Did not his success validate the most basic of American dreams? Had he not built the better mouse and had the world not beaten a path to his door, just as that cherished myth promised? Did he not deploy his fame and fortune in exemplary fashion, playing the kindly, story-spinning, magicmaking uncle to the world? No entrepreneurial triumph of its day has ever been less resented or feared by the public. Henry Ford should have been so lucky. Bill...
Burnett's creativity was in stark contrast to that of some of his contemporaries, who built advertising companies around research and marketing expertise. Burnett forged his reputation around the idea that "share of market" could only be built on "share of mind," the capacity to stimulate consumers' basic desires and beliefs. To achieve this goal, Burnett moved beyond standard industry practice. Early ad schemes were based primarily on a foundation of carefully worded argument focused on the purported qualities of the product being sold. Images were mere decoration for the argument...
Burnett moved the image to center stage. Visual eloquence, he was convinced, was far more persuasive, more poignant, than labored narratives, verbose logic or empty promises. Visuals appealed to the "basic emotions and primitive instincts" of consumers. Advertising does its best work, he argued in 1956, by impression, and he spent much of his career encouraging his staff to identify those symbols, those visual archetypes, that would leave consumers with a "brand picture engraved on their consciousness...
...Allen became a co-founder of Microsoft. The child Gates has neat hair and an eager, pleasant smile; every last detail says "pat me on the head." He entered Harvard but dropped out to found Microsoft in 1975. Microsoft's first product was a version of the programming language BASIC for the Altair 8800, arguably the world's first personal computer. BASIC, invented by John Kemeny and Thomas Kurtz in 1964, was someone else's idea. So was the Altair. Gates merely plugged one into the other, cream-cheesed the waiting bagel and came up with a giant...