Word: basically
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...Pampers? Here, P&G is obeying what Juan Faura, a Hispanic-marketing executive and author of The Whole Enchilada: Hispanic Marketing 101, calls a basic "law of the Hispanic universe": "Family is always first," writes Faura. "Family means your mom and dad and brothers and sisters and second cousins and cousins of your aunt's husband's sister and aunts of your mom's second cousin Dionisia from Veracruz." (Or, in real-world terms, Parilla, a single mom, won't skimp on her baby, no matter how stretched her pocketbook.) Plus, diapers are a growth category: 1 in 5 babies...
...9/11, the U.S. and other Western governments have tended to err on the side of caution. Canberra has been criticized for its seeming indifference to the plight of Habib and fellow Australian David Hicks (who's been charged with three terrorism offenses). "The government has failed in its most basic obligation to protect Australian citizens," said Shadow Attorney General Nicola Roxon. But since Australia's counterterrorism laws weren't yet in force when Hicks and Habib were captured, they could not have been prosecuted at home, said Attorney General Philip Ruddock. Given the "grave nature" of the allegations against them...
...action thriller that John Carpenter made for $100,000 in 1976. The plot imperative of both films is as simple as a shark's: one night, one setting; bad guys outside, good and bad guys in; last one not to get blown up wins. It's your basic claustrophobic nightmare, which theater and cinema have astutely exploited--from Sartre's No Exit and nearly any Pinter play or Roman Polanski movie to the old cliff-hanger serials, where the four walls of a cell would close in on our hero. Anyone under pressure has felt this contraction: the frazzled mind...
...Number of basic acupuncture points on the human body...
...Broadband's quick start is partly attributable to its unusual business model. Anyone signed up for PCCW broadband Internet access is eligible for a free set-top box to also hook up the same line to his TV. Instead of selling basic cable-style packages, which often force consumers to pay for channels they don't want, PCCW opted to offer a content menu that is almost entirely ? la carte. Fees for individual channels?among them BBC, HBO, the Disney Channel and MTV?start at about $2 a month. Subscribers can readily drop channels and sign...