Word: basics
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Dates: during 1980-1989
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...essence of tubular technology, the Risky Business plot/phallic line is simple enough: parents vacate, boy stays home, boy meets prostitute, boy and prostitute open brothel in the folk's house, boy loses girl, boy loses furniture (prostitute played by daughter of noted conservative TV talkshow host). It's yer basic bare bones plot. While Joel calls himself a businessman, he's really just the businessman's Girl Friday, and the businessman's the girl in the world's oldest profession...
While Government action is important, the basic solution to the trade deficit is for American firms to become more productive--and better salesmen abroad. U.S. firms must turn out high- quality products that earn their markets. Says John Young, president of Hewlett-Packard: "Government can't legislate success; the responsibility for being competitive falls squarely within the private sector." The major tasks ahead for American firms...
Even if American corporations become more aggressive and outward looking, certain industries will shrink and perhaps die as the world economy changes. Particularly vulnerable will be American companies manufacturing such products as basic steel, textiles and chemicals. Those require unsophisticated technology, and countries where labor costs are low can make them more cheaply. It now seems clear that the American economy overall will be stronger if corporations concentrate on products that maximize America's strength in high technology...
...basic number of people who are active has remained the same," says James Skinner, director of the Exercise and Sports Research Institute at Arizona State University in Tempe. Affluent, well-educated baby boomers were in the vanguard of the fitness frenzy, and they are still the main disciples. "Exercise is largely a middle-class phenomenon," asserts McGinnis. One significant sign: Barbie, the ultimate yuppie doll, now comes with her own workout center, including cycle, dumbbells, slant board and locker with towel...
...program could be scaled back or scuttled by the next Congress or President. "Companies can get geared up for a letdown," says Paul Nisbet, who follows the defense business for Prudential-Bache Securities. Also worrisome is the mounting opposition to SDI at the universities where much of the basic research will be done. Campus critics, including many scientists, argue that Star Wars is technologically unworkable and wasteful: a pie in the sky and a pork barrel on the ground...