Word: basilic
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...British thrive on adversity, then the Cunard Steam-Ship Co. Ltd., the grand old lady of transatlantic travel, should thrive. With unusual candor, Sir Basil Smallpeice, chairman of the Cunard group since November, recently stated the dimensions of adversity. Passenger operations have lost $40 mil lion in the past five years. Cargo ship ments and other sources of revenue turned the loss into a slight profit, but, said Sir Basil, Cunard has only been kept going by the sale of investments and property and by tax recoveries...
...peak of 1,000,000 passengers who traveled by sea across the Atlantic in 1957, the total dropped to 650,000 last year. In the same period, the number of passengers traveling by air across the Atlantic rose from 1,000,000 to 4,000,000 annually. Sir Basil is determined not to let Cunard founder. His philosophy is: "If we go on regarding ourselves as primarily transport operators, then there isn't any future for us, because the airlines have captured the pure transport market on the basis of both speed and price. So we have to sell...
First off, Sir Basil has made Cunard more shipshape by reorganizing it into five divisions with young men at the top of each one. Last week he ended the old separation between seagoing men in Southampton and headquarters men in Liverpool by moving passenger headquarters to Southampton. He is planning package holiday tours, hopes to increase winter cruise bookings by "keeping the ships in the sun more than...
With the Q4, Cunard hopes to dump its old-tub, cold-mutton reputation and start filling as many cabins as the Italian and French lines fill on their slick new vessels. The Q4 will be commissioned in 1968, but, says Sir Basil, "Cunard line's passenger service must be paying its own way by that time...
With the brilliant Hotspur dead, the scenes of military rebellion can't begin to match those of 1 Henry IV, but they need not be such a trial as they are in this production. Northumberland (Stephen Pearlman) comes on looking like Basil Rathbone, but our hopes are dashed when that hoarse, ugly voice begins to speak, And so it goes with the rest, whom I shall not bother to name. The sole exception is David Little's Lancaster, which has youth, vigor and vocal clarity; he brings much-needed life to the scenes...