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...store and often are not sure what they have bought right up to the cash registers. In tests, researchers paid for housewives' purchases, led them to another market and asked them to shop again for the week's groceries. There the women bought an entirely different basket of goods. Such tests have persuaded stores to stay open at night to enmesh the undecided male as well as the female. A couple shopping together buys 60% more than the man alone, 30% more than the wife alone...

Author: /time Magazine | Title: Business: IMPULSE BUYING | 7/7/1958 | See Source »

...SCIENCE), the Soviet Union had again "outstripped the U.S." Amid shouts of post-toasty laughter, he ridiculed the U.S. space satellites as apelsin-sputniks -orange-sized Sputniks. "By all the rules of arithmetic," he crowed, "we can see that they [the U.S.] will need a mighty big basket to hold enough of these oranges to equal our Sputnik...

Author: /time Magazine | Title: RUSSIA: Oranges & Sour Apples | 5/26/1958 | See Source »

Sinclair Weeks refused to cooperate. "We still want that bill," said he. But getting it was entirely another thing-and if the 24-year-old reciprocal trade program, third and perhaps most important of Dwight Eisenhower's imperatives, was not to be killed or turned into a basket case, it would require all the political pressure the President could bring to bear...

Author: /time Magazine | Title: THE NATION: The Third Imperative | 5/19/1958 | See Source »

Overnight Righetti became a nationwide sensation. His flock rallied to him and from the courtyard 20 ft. below sent up food to his window in a basket on a rope. Crowds gathered, and Righetti decided he might usefully preach from his window. "I don't know how long I will be here," the pastor shouted below. "It is in God's hands." Communist election campaigners accused the townspeople in Fondi of "religious intolerance," and with a national election close at hand, nobody in the government wanted to stir up the anticlerical issue...

Author: /time Magazine | Title: Foreign News: The Pastor of Fondi | 5/19/1958 | See Source »

...third day, a piece of legal paper went up the rope in the basket. It authorized the temporary reopening of his door if Righetti would agree to find new quarters within four months. The imprisoned pastor of Fondi agreed, and the masons hurriedly tore open the bricked-up door to set him free...

Author: /time Magazine | Title: Foreign News: The Pastor of Fondi | 5/19/1958 | See Source »

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