Word: basketfuls
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Going to Washington is "like being taken by the scruff of the neck and thrown into a basket of snakes," remarked Detroit Banker Joseph Morrell Dodge two years ago when he prepared to take over as President Eisenhower's Budget Director. Last week Dodge, who has been back in Washington after a brief absence since he left the Budget Bureau, became Ike's chief snake charmer in charge of developing a comprehensive foreign economic policy...
...court, in plain view of the players, officials, spectators and TV cameras. When a team gets possession of the ball, the board flashes the number 24. Then the numbers dwindle downward, changing every second. This warns the team in possession that it must try for a basket before 24 seconds have elapsed. Otherwise, it loses the ball to the opposing team...
...game a better, faster, more exciting sport. In other years, "freezing" the ball in the late stages was the bane of the game. A team that found itself a few points ahead near the end would simply pass the ball around from player to player, without trying for a basket (which would mean losing possession if the shot failed and the opponents grabbed the rebound). The trailing team would then deliberately foul to get possession (risking a one-point foul shot for a a possible two-point basket). The leading team would then foul back, and the game would dissolve...
...sell their products, the Swansons also go right to the housewife. Clarke Swanson likes to prowl supermarket food counters, see for himself how housewives shop. Says he: "I watch them pick up a package, drop it, pick up another, look at the picture. Finally, they put something in the basket. Then I ask them why." One thing he found was that the picture on the package was just as important as the price tag. As a result. Swanson packages all have bright, tempting wrappers...
...look doubtfully at the copy of Sports Illustrated lying beside your sewing basket, Virginia. This is not the dapper-looking, sharp-eyed man with his arms full of cigarette cartons and whiskey bottles that you've been seeing pictures of. This man is old and fat and bumbling, and does not look very assertive. His is not booming out hardy greetings, but is wistfully picking up his lost buttons and rubbing the soot off his well-worn suit...