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...ranging from Marker bindings to Mentholatum lip balm. Says Heinz Herzog, president of Raichle Molitor: "There's no question that we get a boost in sales every time a top name is seen wearing our brand." When Olympic competition begins at Sarajevo next week, the manufacturers expect to bask in a glow of publicity that peaks once every four years...

Author: /time Magazine | Title: Waxing Sales with a Downhill Race | 2/6/1984 | See Source »

Brian McDonald, assistant food services manager at Adams house, said that "if students brought [the silverware] bask, it would be no big deal. The worst thing is that they don't return it. Most ends up in the trash...

Author: NO WRITER ATTRIBUTED | Title: Dining Hall Pilfering Will Take Big Bite Out of Food Budget | 10/18/1983 | See Source »

David Mahoney is not just some faceless Mr. Big of business. The chairman of the Norton Simon conglomerate (fiscal 1982 sales: $3 billion) likes to bask in high-wattage limelight. He poses for profiles in magazines like Vogue and Success and appears in TV commercials for his Avis rent-a-car subsidiary. At his black-tie 60th birthday party last month, he and his wife Hillie, a former Miss Rheingold, played host to dozens of famous friends, including Estée Lauder, Alan King and Henry Kissinger...

Author: /time Magazine | Title: Private Lives | 6/20/1983 | See Source »

...Xerox officials announced they would be spending $100 million to $150 million on a new manufacturing plant for small copiers, which will be exported to the U.S. Sheraton will build five more hotels to take advantage of the new tourist boom. Americans are now rushing to Mexico to bask in the sun and pick up bargains with their strong dollars. A Japanese consortium is ready to start work on a new 700-room hotel in Mexico City...

Author: /time Magazine | Title: Mexico Tightens Its Belt | 6/13/1983 | See Source »

...audience has wreaked havoc once again in the furor over the fake diaries [May 16]. Even in death, Hitler has destroyed the reputation and credibility of gullible historians and editors, most notably those at the magazine Stern. All it took was a forger for the Fűhrer to bask in the limelight yet another time. Had the diaries proved authentic, then collectors would have been at one another's throats to own the journals of a man who caused such worldwide suffering...

Author: /time Magazine | Title: Letters: Jun. 6, 1983 | 6/6/1983 | See Source »

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