Word: basses
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...sense a metaphor rising?) It was Jacobs who made the connection between Mr. Bigmouth and Mr. and Mrs. Shopper in launching the FLW Tour 10 years ago. Those insights hooked Wal-Mart, which became the tour's lead sponsor in 1997 at the behest of an executive and bass angler named Lee Scott, who is now the company...
...professional bass fishing there are two pro circuits and more than 25 minor leagues, as well as leagues for walleye in the north. The FLW has added redfish and kingfish tournaments as it expands into saltwater pursuits. It underwrote 214 events this year, handing out more than $30 million in cash and prizes. That's up from 135 in 2000. Sponsors continue to line up, checkbook in hand...
...bass fishing appears on two television networks. ESPN, which spent $40 million to buy the Bassmaster Tour, and Fox, which sponsors the FLW, are going fin to fin for supremacy...
...hottest store in retailing isf Bass Pro Shops; the second hottest is its rival, Cabela's. Cities from Buffalo, N.Y., to Broken Arrow, Okla., are throwing hundreds of millions of dollars at those outfits for the privilege of getting one of their megastores. The stores are so popular, they drive economic development...
Carver came with immediate problems: Jacobs had to sell more boats in a soft economy. Among Carver's assets was Ranger Boats, which had been founded by Forrest L. Wood, a pine-tree- tall Arkansan in a Stetson who is pretty much the Paul Bunyan of bass fishing. Ranger, along with other fishing-industry firms, had for years sponsored fishing tournaments, but the payouts had been small because the companies couldn't afford big prizes...