Word: bassette
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These were only the foothills of genius. The Good Humor Corp., with an excess of hubris, made a chili con carne ice-cream bar, which failed. L.L. Bassett, grandson of the founder of the great Philadelphia ice creamery (his daughter Ann took over the company five years ago), made yellow tomato ice cream in the 1930s. No one liked it. Dill-pickle ice cream, intended for pregnant women, was concocted by a shop in Michigan. It succeeded. More than one specialty shop whipped up jelly-bean ice cream in honor of Ronald Reagan's Inauguration, but Washington Lawyer Weiss...
...disorders, cancer and birth defects in their offspring. Residents of the Love Canal area of Niagara Falls, N.Y., are no less distressed. They are convinced that the toxic wastes buried there have led to nerve damage, miscarriages and other ailments, including mental retardation among their children. Says Housewife Cynthia Bassett: "It's as if we're all mutants...
...recent rise of so many champions may be simply a siphoning off of quality competition. A total of $118 million worth of horses and syndication rights were auctioned by Kentucky's Keeneland Association last year, and $24,668,933 was spent by foreign buyers. Admits Keeneland President Ted Bassett: "The large number of topflight horses that are purchased by foreign buyers could mean that some of the great colts, perhaps even potential Triple Crown winners, have gone to Europe to race...
...Bassett has been able to avoid surgery entirely in some cases by resorting to a bit of electromagnetic prestidigitation. He attaches a set of electrical coils, like those in a small motor, on the outside of the cast directly around the region of the break. In that way he is able to induce an electrical current within the bone. The treatment requires only a 10-volt portable powerpack, can be operated by the patient at home, and is continued for about the same two to four months as Brighton's method...
...Bassett reports solid bone growth in 80% of 308 patients; Brighton says that he has achieved an 84% cure rate in his 200 cases. Their patients have even more reason to be pleased. As his cast and magnetic coils were removed last month, Brachfield asked anxiously: "Can I play shuffleboard? Can I bowl?" Bassett hesitated a moment, looked at an X ray of the healed fracture, then confidently assured his patient that he would soon be playing both sports...