Word: bassetti
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Dates: during 1960-1969
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...design of contemporary children's zoos is that the youngsters will love the animals more if they are given a chance to touch them. So it was for the new children's zoo at Seattle's Woodland Park. Says the zoo's architect, Fred Bassetti: "We wanted the kids to play tug of war with the monkeys, pet the rabbits, hug the lambs, be chased by the geese-in a word, to participate rather than just look." Hence a minimum of cages and fences...
...Your report on two outstandingly successful businessmen in the Aug. 23 issue indicates that today's leaders have as little leisure time as a bondsman in the days of feudalism. Tomato Man Norton Simon "works seven days a week," and the Italian textile magnate "Bassetti works a 16-hour day seven days a week." Long hours are still apparently a most important ingredient in the successful business administrator's makeup...
...Piero Bassetti approached the Manhattan investment firm of Dillon, Read for a $20 million loan to start off the project, aware that a commitment won from it would impress financiers around the world. After two months of investigating the Milanese economy, Dillon, Read approved the loan at a 1% lower interest rate than Milan could have got in Italy. "They'll soon be standing in line to lend us money," crowed the triumphant Bassetti-and he was right. Last week the line was growing, with British and Swiss bankers at its head...
Something New. A onetime Fulbright scholar (at Cornell) and Olympic track star, Bassetti studied at the London School of Economics and taught economics at Milan's Bocconi University before entering the family business when he was 26. He shocked his conservative relatives by setting up workers' councils to share in management decisions, took over the textile operation when his father retired in 1954. Since then he has shocked almost everybody. After winning a seat on the' city council, he pushed tax reform, tried to have Milan's trolley fares doubled to cover deficits. A Christian Democrat...
Many Italian businessmen consider Bassetti a Red, sneer at his plans for Milanese redevelopment as too elaborate and socialistic. Bassetti works a 16-hour day seven days a week at his textile business and council duties, and disregards his critics. "I believe I represent something new in Italy," he says. "A businessman with a social conscience who's willing to work in public life to solve the problems of our time...