Word: bassing
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...even though the doors wouldn't open for another half hour. The folks who turned out on this swampy summer morning were a consumer marketer's dream: young couples with two or three children squirming like fish out of water. They were there for the bass. Largemouth bass, that is, and all things bass related, from $50,000 bass boats to $2 lures, bass rods, bass reels, bass videos, bass T shirts. Also Castrol Motor Oil, Kellogg's Frosted Flakes, Snickers bars, Land O Lakes butter, Chevy trucks and Fujifilm...
...Iaconelli screams his lungs dry, then busts a break-dance move, his legs spinning wildly. It's not unusual for a Phillies fan to do this in the stands. But Iaconelli is on a speedboat, and his smack talk is aimed at the pouty lips of a largemouth bass. "When I land a fish," he says, "I let loose...
...most popular pro fisherman today, Iaconelli, winner of 2003's Bassmaster Classic--considered the Super Bowl of rod-and-reel events--is a superstar in his field (and stream). Clad in Dolce & Gabbana jeans, torso adorned with tattoos, he is helping transform competitive bass fishing into TV's next big sport, following the success of NASCAR and poker...
...cable networks are battling over bass, with three of the industry's major players trolling for profits. In 2001 Walt Disney Co.'s ESPN acquired the Bass Anglers Sportsman Society, which holds tournaments around the country. This year ESPN will run 29 different fishing shows, including a four-hour Saturday-morning block. "Bass can be much bigger," says ESPN-ABC Sports president George Bodenheimer. "We're in this for the long haul...
...more outré gimmicks like underwater "snorkelcams." "Having competing media is the best thing possible," says Iaconelli. "First ESPN does something, then Fox one-ups them. That domino effect helps the sport's visibility. We need that New Yorker who's fished once in his life to feel connected to bass fishing. Big media does that...