Word: bata
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...world walks in everything from sandals and slippers to sabots and bare soles, but its largest shoemaker covets every foot - and aims to cover it. This year Canada's Bata Ltd. (pronounced Bot-ya) will produce 190 million pairs of shoes in 3,000 styles sewn in 80 plants scattered over 67 countries. It has opened 16 plants in the past three years, last week opened another on tiny Mauritius in the Indian Ocean, and plans to build two more soon in Uganda and France. To run this mixed shoe bag more effectively, Bata next month will move into...
Loss to the Nazis. Canada is Bata's adopted home. The firm was organized in Zlin, Austria (later Czechoslovakia)< in 1894 by young Shoemaker Thomas Bata, who got an idea for making shoes faster and cheaper with assembly-line techniques. Bata's idea worked so well that he soon branched out, at his death in 1932 owned plants in 27 countries. His heirs, Half-Brother Jan and Son thomas Jr., later lost part of this empire to the Nazis and then to the Czech Communists, who expropriated the Zlin works and now turn out shoes for the East...
...Canadian citizen since 1942, thomas Bata at 50 is one of the nation's most successful businessmen. He is also one of the most modest in his habits; he does not smoke, drinks sparingly, entertains mostly at business lunches, but allows himself the flair of driving a '64 Mustang. Bata alternates between his Toronto office and his principal manufacturing plant at Batawa, a small town 110 miles east of Toronto named after the company. He frequently wears odd shoes to test his own against competitors', stresses the low-price policy (no Bata shoes cost more than...
...that has no government subsidy, Pro Deo is still able to afford such lecturers as Roberto Rossellini and U.S. Economist Peter Drucker. Students from 26 different countries have studied there, and gifts have come in from such far-flung sources as the family of the late Czech industrialist Thomas Bata and U.S. Cardinals Spellman and Stritch. Last week Father Morlion was making plans for a new institute of European studies. The man slated to take charge of it (on a part-time basis): Alcide de Gasped...
Last week a real-life shoe salesman, Thomas Bata Jr. of the Czech shoe-manufacturing family, was confident that he could vastly improve on O. Henry's imaginary sales stunt. A new Bata factory (one of 37 in the free world) outside Lima will make 1,000,000 pairs of canvas and rubber shoes a year. Bata expects to sell them for 11 soles (70?) a pair through 46 stores and by circulating through the highlands demonstration vans with movies, native salesmen and balloons for the kiddies. "I think," Bata says, "I've got something better than cockleburs...