Word: batali
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That effort has evolved into the Cheesecake Factory's epic epicurean tasting trips. Twice a year, Overton and his team of R&D chefs visit the best restaurants in New York City, London, Singapore and other cities. A recent New York itinerary included Mario Batali's Del Posto, Iron Chef Masaharu Morimoto's Morimoto and Jean-Georges Vongerichten's Spice Market. A weeklong trip might include three lunches and dinners every day, during which they often taste every item on the menu--plus snacks...
...Mario Batali. I love him. He's a wonderful, wonderful friend, and so giving in his knowledge. We have the same approach and a different approach. I'd like to see what happens...
...MARIO BATALI Dinner for 10 cooked by the chef went for $50,000 at an auction benefiting Little Red Schoolhouse in N.Y.C...
...Batali doesn't seem like a person especially interested in moving 10,000 garlic slicers before Christmas, but he enjoys his role in shaping the brand. "When I was trying to define Mario's brand, I came up with three things," says Purcell, his brand manager. "Authenticity, education and enjoyment. Except when I told Mario that, he said, 'Scratch that last one, Darcie. It's f______ hedonism.'" Batali's greatest gift may not be his ability to figure out a winning new way with a scallop but rather his understanding of how to use his image. Batali constantly projects...
...Whether Batali and Bastianich can successfully export their festival of gratification around the country isn't yet clear. The Vegas restaurants will be staffed with experienced talent from their New York restaurants, but Batali won't be able to ride his Vespa scooter to them each night, a quality-control measure he uses in Manhattan. Still, Batali won't run out of culinary ideas any time soon. On his Mac he keeps a database of 20,000 recipes collected over the years on his travels to out-of-the-way Italian towns like the one where he apprenticed...