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Word: batbath (lookup in dictionary) (lookup stats)
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...Since Batman went on TV in January, LCA has signed up 53 major companies for Batman products, and 45 other contracts are being negotiated. The licensees make every kind of item to which a Batman insignia can be stuck, sewn or stapled. Colgate-Palmolive is marketing Batbath bubble soap. Hallmark is bringing out Batman greeting cards. Toy companies, including Mattel, Ideal, Louis Marx and Remco, are turning out Batman toys. There are Batmasks, Batcapes, Batkites, Batbuttons, Batpuppets and Batguns as well as jackets, pajamas, towels, quilts, wallets, bathing suits, lunch boxes and pencil cases with Batman insignia on them...

Author: /time Magazine | Title: Promotion: The Batboom | 3/11/1966 | See Source »

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