Word: bathes
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When Dr. Dichter asks people about bathing habits, they almost always reply huffily that they take a bath every day. But, by asking when they like to bathe best, he sometimes traps victims into saying "Saturday night." Among U. S,, common folk Saturday night is not only bath time but play time. Children, asked when they like best to bathe, are likely to answer "Christmas," or "On my birthday." Obvious application to soap-selling: depict bathing not as a virtuous task but as a frolic...
...shutting his eyes to the horrid sight of Europe at war. The great majority of Americans merely feel that the United States can best serve the cause of democracy by maintaining it here. They do not wish to add to Europe's blood-bath by our participation in it. Accordingly, they deplore the crusading blasts of James H. R. Cromwell as the type of emotionalism which leads straight to the front-line trenches...
...Vacationing in Massachusetts, the President's personal secretary, Miss Marguerite ("Missy") Le Hand, gave her reasons for wanting a Third Term: she likes 1) her $5,000-per-year job; 2) her White House apartment (bedroom, living room, bath...
...they explode a powder keg) to rouse half the Amerinds in North America. But the Abenakis pay them no mind. These obliging Indians have been on a bender the night before the raid, are sleeping it off when Rogers' Rangers gleefully fire their huts. In one grand blood bath all the Abenakis are slaughtered. This, however, does not seem to solve the Indian problem. Hunger, fatigue, other Indians, do for Rogers' Rangers what the Abenakis cannot. Only a third of the expedition ever gets back...
Naval Hero David Porter thought the process gave "a sensation both harmless and agreeable, producing a pleasant glow or heat somewhat similar to that which is felt on entering a warm bath." Less battle-hardened sitters found it as painful as primitive dentistry. "I was taken in by Browere," wrote Jefferson to Madison. "He suffered the plaster to get so dry that separation became difficult & even dangerous. He was obliged to use freely the mallet & chisel to break it into pieces and get off a piece at a time. These thumps of the mallet would have been sensible almost...