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...pose, other advertisers have succeeded in working mathematics into their marketing messages. Merrill Lynch hailed the Fermat proof in its "human achievement" ads; and Fendi, declaring in Pidgin English that "a woman is theorem which cannot be solved," introduced its Theorema line of enigmatic fragrance, body lotion and bath...

Author: /time Magazine | Title: How Sexy Is Chalk Dust? | 12/6/1999 | See Source »

...Trader Joe's on Memorial Drive and Bread and Circus Whole Foods Market in Central Square are two local stores dedicated to natural substances and foods. Natural junkies can purchase vitamins and meal supplements, as well as natural hair and body care products, essential oils and bath salts...

Author: By Sarah A. Dolgonos, CONTRIBUTING WRITER | Title: The Natural Solution | 12/3/1999 | See Source »

...there?" he asks. "She walks over with a plastic cup to the coffee area and pours hot water in it, swirls it and pours it out. I realize this food service woman doesn't trust the cleanliness of her own dishes. She has to give it a warm water bath." Does that bother him? "No, it's not my fault that she's crazy...

Author: By Jacob Rubin, | Title: Fifteen Minutes: Absurdity in Annenberg | 11/18/1999 | See Source »

...Mindscape ($30). And why not? If we can practice our nurturing skills feeding Tamagotchis, tickling Furbies and ordering our pet robots around, surely we can "adopt" a virtual baby or two. After naming your bundle of software joy, you can pop it into the changing room for a bath and dress it in impossibly cute bunny suits that come in every flavor from powder blue to tie-dye. Next, try your luck in the kitchen as you prop your baby up in a high chair and watch it hurl food on the floor. (Ingrate!) After the feeding fiascos, head...

Author: /time Magazine | Title: In Brief: Nov. 15, 1999 | 11/15/1999 | See Source »

...This bug can live in a blast of gamma rays that is the equivalent of thousands of lethal human doses--radiation so strong it cracks glass. Scientists have found "dead" radiodurans spores in Antarctica that have baked in UV light for 100 years. Yet when placed in a nutrient bath, the bug's DNA reassembles itself and proliferates. If radiodurans genes could be put into anthrax, they might produce an anthrax that's virtually impossible to kill. From a bioweaponeer's point of view, the future is bright...

Author: /time Magazine | Title: What New Things Are Going To Kill Me? | 11/8/1999 | See Source »

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