Word: baths
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Dates: during 2000-2009
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...Lyrick Studios, the U.S. company behind Barney, the purple dinosaur that draws more than 1.5 million viewers for each of its TV episodes. Lawes just bought the firm behind another classic kids' character, Thomas the Tank Engine, and next fall will roll out a new show, Rubbadubbers, about bath toys come to life. "You're not just making a TV show," says Lawes, who has cleverly peddled toys and other merchandise based on HIT characters. They account for more than 40% of the firm's $190 million in annual sales. In his most important acquisition, Lawes and his wife just...
...designed around a western theme "sounded like a dude ranch," he says. Instead, the marketing manager from San Jose, California, found rooms decorated with authentic baskets and pottery from the native Pima and Maricopa tribes; an upscale spa that offered such Native American-inspired treatments as tashogith, a clarification bath using juniper and cypress; and the Kai restaurant, which features dishes like lobster with fry bread, an Indian staple. Says Stonecipher: "It turned out to be anything but hokey...
...devotees indulge in body scrubs made from crushed Cabernet grape seeds or soak shoulder-deep in a barrel of spring water and grape extract. In the U.S., Napa Valley's Fairmont Sonoma Mission Inn & Spa, below, has couples sip wine in a brass tub filled with grape-seed bubble bath and rose petals, then emerge for a massage with grape-seed body lotion. It's the seeds that purportedly contain the most powerful antioxidant properties, but for those aching to splash around in alcohol, next month New York City's Just Calm Down day spa will begin to offer...
...women on their wedding day. My masseuse led me to a garden bungalow, where she massaged my knotted muscles with aromatic oils, then polished my skin with lulur, a traditional exfoliating paste made from pounded rice, turmeric and local spices. After a soak in a rose petal milk bath, I finished in the cedar-scented steam room. Relaxed, oiled and burnished, I floated blissfully back to my hotel on a curry-scented cloud. Had anyone asked, I would have married the first person to propose...
...were all elements of Golden's book. In their place is an authorial voice that manages to be incredibly detached when detailing a profession that is, at its heart, all about personal connection. The result is a surprisingly mundane account of an existence that seems anything but. Describing a bath, Iwasaki writes how she lowered herself into the tub. Then got out of the tub. Then washed with soap and water. Then rubbed her skin with a net pouch. Then got back into the tub. At times her book isn't a story?it's an itinerary. Occasionally Iwasaki...