Word: baths
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Dates: during 2000-2009
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...Summerville, S.C., Rick Reinert has built a small business called Reha Enterprises that sells bath oil, soap and other supplies. But now he is selling many of his products, imported from Germany, at no profit or at a loss. This is the result of an order by the U.S. government...
...tariff on, say, Mercedes-Benz autos imported from Germany, fine wines from France, or elegant women's shoes from Italy. But that might have provoked retaliation by the Europeans against major American exports. So instead the President chose to punish smaller and less important European companies--companies that furnished bath products to Reinert, prints to Kaplan and batteries to Dove. In short, the Administration came down with a heavy foot on relatively powerless citizens. People who, like 99% of the population, contribute little or no money directly to politicians...
...more accurately was--the typical American small-town, small-business success story. He grew up in LaPorte, Ind., and attended Western Kentucky University before enlisting in the U.S. Army in 1975. He and his wife, whom he met during his Army stint in Germany, started their wholesale bath-supplies business in 1994 out of the family garage in Summerville, S.C., a pine tree-studded bedroom community of Charleston. "We began very meagerly," says Reinert. "We didn't have one account." By knocking on doors, attending an endless parade of trade shows and selecting the right representatives, they built a solid...
Reinert remained blissfully unaware until January 1999 that he was on his way to war. That's when he first heard about the proposed tariffs. "I was at a Portland [Ore.] gift show...and I happened to read this little blurb in TIME about bath products. I thought it was a joke." He investigated. "It was no joke. We were on the potential hit list...
...bringing its management closer to the consumer in its various global markets. Atlanta was criticized last year for reacting too slowly to a series of consumer crises in Europe, which dented the company's image. "It may be a good strategy for the new CEO to take the big bath in one fell swoop and then move on," says Saporito. "But it's obviously going to be a huge blow in Atlanta." Indeed, some 2,500 residents of that city may soon not feel much like buying the world a Coke...