Word: batmania
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Dates: during 1966-1966
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...Batmania delights no one so much as Licensing Corp. of America, which holds the licensing rights to the TV-comic-strip hero (as well as to 007). Since Batman went on TV in January, LCA has signed up 53 major companies for Batman products, and 45 other contracts are being negotiated. The licensees make every kind of item to which a Batman insignia can be stuck, sewn or stapled. Colgate-Palmolive is marketing Batbath bubble soap. Hallmark is bringing out Batman greeting cards. Toy companies, including Mattel, Ideal, Louis Marx and Remco, are turning out Batman toys. There are Batmasks...
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