Word: batmanic
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...care, be-yourself air helps make the program an even more sought-after showcase for visiting stars than the "guest villain" spot on Batman. Comedian Bill Cosby was delighted to do a guest bit when he found he could go to a football game on taping day (Sunday) instead of rehearsing. For the first time in her career, Lucille Ball found herself able to nap before going on. "You know," she told Dean, "you make cooked spaghetti look tense." Returning the favor, Martin took a guest spot with Lucy, disgustedly found himself spending four times as long rehearsing...
Holy hatrack! Batman is moving into the retail trade. Television's terrible, twice-weekly Batman series is intended as camp-meaning it's so bad that it's good, at least in the view of some (TIME, Jan. 28). The four-to-twelve age set continues to marvel while Batman and his protégé, Robin the Boy Wonder, rout such Gotham City scoundrels as the Penguin and the Mad Hatter. Teen-agers and the college crowd still consider it sophisticated to snigger at Batman's wildly exaggerated plots and cliché-cluttered dialogue...
...Batboom is V-RROOMing onto the retail stage just in the nick of time; after a $40 million splurge, the sale of James Bond 007 products is tailing off. Gimbels of Philadelphia, the first store to carry Batman T shirts, sold out its shipment of 360 in a day, ordered 2,400 more. Sales of all kinds of Batman merchandise would be still bigger except that manufacturers mistimed the impact, have fallen as far as six weeks behind in deliveries. "I've seen maybe 50 items in hand samples," complains Charles Lucas, Chicago-based buyer for 495 Walgreen drugstores...
...Batmania delights no one so much as Licensing Corp. of America, which holds the licensing rights to the TV-comic-strip hero (as well as to 007). Since Batman went on TV in January, LCA has signed up 53 major companies for Batman products, and 45 other contracts are being negotiated. The licensees make every kind of item to which a Batman insignia can be stuck, sewn or stapled. Colgate-Palmolive is marketing Batbath bubble soap. Hallmark is bringing out Batman greeting cards. Toy companies, including Mattel, Ideal, Louis Marx and Remco, are turning out Batman toys. There are Batmasks...
...regular on the Today show. Her skin should be olive, her anchor desk light mahogany. The set is still performing 17 hours later if Johnny Carson signs off sunburned behind a light green desk. For fans who tune in late on thin-skinned shows, color Lassie strawberry blond and Batman's tights puce, his cape true blue...