Word: batogowski
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Dates: during 1980-1989
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...products for Middle America. Nowhere on any Sears shelf are there to be found such items of acknowledged excellence, but high price, as Dunhill cigarette lighters, Rolex watches or Leica cameras. Sears does not try to lead the customer to new and esoteric, and sometimes useless, products. Says Joseph Batogowski, senior executive vice president of merchandising: "We are a mass merchant. We strive to carry not avant-garde goods, but the current state of mass America...
...customers' judgment. In 1926 Sears ran a contest for a name for its tires. One suggestion: Allstate, later adopted by the insurance subsidiary. The company and its public have an intricate, almost passionate relationship. In the minds of executives in Sears Tower, customers are always present. At Batogowski's staff meetings, an empty chair sits among the participants. On it is a sign with the words THE CUSTOMER. Americans, in turn, respond to that attention. Sears gets letters all the time asking its advice on almost every human problem, from marital to technical. Politicians have even tried...
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