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Trouble overseas, forest fires out West, tornadoes down South and rain, rain and more rain in the East--not to mention Sammy Sosa's corked bat, Bob Hope's demise, a power blackout and Larry Flynt's hat in the political ring. And oh yes, Ben and J. Lo. It wasn't exactly a season to remember. In fact, the crummy summer of 2003 has been so forgettable that you will need this special test to stay sharp on the details...

Author: /time Magazine | Title: Your Summer of 2003 IQ Test | 9/8/2003 | See Source »

...Walton Smith, a fellow Brown alumnus, Augenblick asked Eddy to be in her bridal party. "He's my friend. He's my guy," she explains. So in June of 2001 Eddy ended up next to the bridesmaids, wearing a tie that coordinated with their dresses. "Walt didn't bat an eyelash," Augenblick insists. "He's not the jealous type, and there are no questions about the nature of my friendship with R.P. Besides, R.P. and I were friends long before I dated Walt. R.P. was part of the package." When Augenblick gave birth last year, she and her husband asked...

Author: /time Magazine | Title: We're Just Friends. Really! | 9/1/2003 | See Source »

Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban--with a flute and a woven, cobra-filled basket--and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...

Author: /time Magazine | Title: India: Hey, Big Spenders | 8/25/2003 | See Source »

...Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...

Author: /time Magazine | Title: Hey, Big Spenders | 8/25/2003 | See Source »

...Still have trouble recognizing words that rhyme, such as cat and bat...

Author: /time Magazine | Title: Is Your Child Dyslexic? | 7/28/2003 | See Source »

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