Word: batstuff
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...Bond. They began to peddle the rights to 007 in 1962, cashed in when Gold finger reached the theaters in 1965, touching off sales of $50 million in 007 products. The Batboom was even richer. Six months after the Batman TV series began last year, sales of Licensing-promoted Batstuff-1,000 items in all -reached $100 million...
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