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...Secret: Sympathy. To supply these needs, Bud Hillerich has learned to combine the persistence of a bleacher heckler with the sympathy of a wife. When it comes to bats, he has discovered, ballplayers are as sensitive as violinists. He follows the major league teams with the vigilance of a scout, roams across the U.S. chatting about bats in dugouts and dressing rooms. When Yankee Catcher Yogi Berra complained that he was not getting enough power out of his bats, Hillerich checked up, found that Berra had an unconscious habit of turning the trademark toward the ball, thus hitting against...

Author: /time Magazine | Title: CORPORATIONS: Bats for Big Leaguers | 8/8/1960 | See Source »

Some of Hillerich's best friends are trees. Though some of the timber used in his bats is grown on the company's 500-acre tract in Pennsylvania, he is always on the lookout for good timber. H. & B. has found that white ash grown on eastern or northern slopes has a bat's best qualities-resiliency and strength. The most important ingredient is careful labor. So skilled an art is hand fashioning that H. & B. has only four qualified bat turners, overseen by 65-year-old Fritz Bickel. Bat turning, says Bickel, "is like painting...

Author: /time Magazine | Title: CORPORATIONS: Bats for Big Leaguers | 8/8/1960 | See Source »

Built-in Hits. Bud Hillerich's father was an apprentice in his father's small wood-turning shop one day in 1884 when a local ballplayer, Pete ("Old Gladiator") Browning, broke his bat. Young Hillerich offered to make Browning a new one. The next day Old Gladiator rapped out three hits. Ballplayers figured that young Hillerich made bats with hits in them, rushed to place orders. By 1904 John Sr. was a full partner in the firm. He started an advertising trend by getting famous players to endorse his bats, wrested the professional bat market away from front...

Author: /time Magazine | Title: CORPORATIONS: Bats for Big Leaguers | 8/8/1960 | See Source »

...hope that all the anti-capital-punishment people who worked so hard for Caryl Chessman won't be too tired to go to bat for Adolf Eichmann. Adolf, like every criminal, was just a creature of circumstance who was pointed irretrievably to his destiny when he was between one and six. Killing him won't bring back all those people. MURRAY UBERMAN Brooklyn...

Author: /time Magazine | Title: Letters, Jun. 27, 1960 | 6/27/1960 | See Source »

Variety-World of Show Biz (CBS, 10-11 p.m.). With his guests, Chita Rivera, and Gene Barry, Sid Caesar parodies Bat Masterson, silent films and nightclub poetry readings...

Author: /time Magazine | Title: CINEMA: Time Listings, Jun. 6, 1960 | 6/6/1960 | See Source »

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