Word: battened
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Dates: during 1930-1939
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...joyous pilot was a onetime New Zealand music student named Jean Batten. Abandoning her studies in London, she acquired a plane which once belonged to Edward of Wales, set out on a career of distance flying. On England-Australia flights she cracked-up twice, finally made it in 1934. Year later she flew back in record time, became the first woman to make the round trip solo. Last week she again took off from England, this time for a series of swift hops to Thies in Senegal, finally on to Natal for a flawless crossing in the record time...
Other agencies which laid out more than $1,000,000 were Young & Rubicam (Castoria, Fels Naptha, Grape-Nuts, Packard); Benton & Bowles (Best Foods, Colgate-Palmolive-Peet); Erwin Wasey (Real Silk Hosiery, Musterole, Zemo, Bost Toothpaste); N. W. Ayer (Deerfoot Sausage, Eno's Salts, Henry Ford) ; Batten, Barton, Durstine & Osborn (Atwater Kent, Armstrong Cork, Gold Dust, General Electric); Ruthrauff & Ryan (Campbell Soup, Cocomalt, Gillette, Rinso); Stack-Goble (Swift, Freeman Shoes, Bromo-Quinine) ; Newell-Emmett (Sunshine Biscuits, Chesterfields) ; McCann-Erickson (BeechNut Packing, National Biscuit, Vaseline...
...Exeter's baseball team: the annual game against Andover, 3 to 1, largely because of the good pitching of Jack Batten, who helped further with a home-run in the fourth inning; at Exeter, N. H. Fifty-fourth game in the Exeter v. Andover series, it tied the score at 27 victories each...
Paul Merrick Hollister resigned as vice president of Batten, Barton, Durstine & Osborn (advertising) to become publicity director of R. H. Macy & Co., Manhattan bargain store, succeeding Kenneth Collins who left to form his own agency (TIME. Nov. 14). A onetime reporter on his hometown paper (Grand Rapids News), Adman Hollister is famed for waggish japery, is head of the Charles Townsend Copeland Association, an organization of former students of the crotchety Harvard sage. In 1927 he won Harvard's Bok Advertising Award for an R. H. Macy institutional campaign. For the Guild of Former Pipe Organ Pumpers, in which...
...either manager may care to bribe. In athletics, too, New York seems to have "the best judges money can buy;" at best, they are unduly patriotic. If there were more Yankee triotic. If there were more Yankee shrewdness in the nation the promoters of boxing and wrestling would not batten so readily on the gullibility of the people. Tuesday night's performance will go far towards discrediting boxing frame-ups as a form entertainment...