Word: battened
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Dates: during 1980-1989
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...south, which will take you right by Hartford giving you an easily forgettable view of the architecture of the modern insurance conglomerate. Once you're on route 91, it's clear sailing until you hit exit one, for downtown New Haven. Lock your doors, close your windows, and batten down the hatches for the next five minutes, until you reach the safe haven of the Yale campus...
...more about major American social trends than many of the programs their heavy selling efforts subsidize. While 15 years ago advertisers were concentrating on "the youth market," today they are aiming at those same people now transformed into adults. This is the group that the New York advertising agency Batten, Barton, Durstine & Osborn in 1964 dubbed "the Pepsi Generation." But their buying tastes are changing along with their age, and market people are adapting products and advertising pitches to come up with whole new lines of goods for the baby-boom adults...
...living memory" for graduate education in the next few years. The GSAS can do little to cope with the cuts till more details of the Reagan budget become available, he said, adding. "Any tactic we use would have to be specific. When you're entering a storm, you batten down the hatches, but you don't start pumping till you know where you're leaking...
...living memory" for graduate education in the next few years. The GSAS can do little to cope with the cuts till more details of the Reagan budget become available, he said, adding. "Any tactic we use would have to be specific. When you're entering a storm, you batten down the hatches, but you don't start pumping till you know where you're leaking...
...surprisingly, admen tell their clients that spending is just as important today as in better times. For example, they warn against cost-cutting measures that result in cheaper-looking ads. Batten, Barton, Durstine & Osborn claims that years invested in building a product's "quality image" can be wiped out by low-budget advertising. A study published in the January-February issue of the Harvard Business Review, written by Nariman Dhalla, chief economist of J. Walter Thompson, showed that companies that raised ad budgets during the 1973-75 recession "chalked up higher shares in their industries and increased their sales...